Metaphors of Identity

Operating Metaphors & Iconic Change


Author: Charles Faulkner
Media: 4 CDs in a Binder, Chapterized MP3 Download or Chaperized Audiobook Download and a 16-page digital booklet


How do we know what to want? Our desires, deepest longings, even our hidden fears, are shaped (and revealed) by unconscious metaphors in our everyday language. Life is a Game. Life is a Problem. Life is an Uphill Struggle. Life is an Adventure. These Operating Metaphors, reveal what the world means to us. They determine our beliefs, values, actions, lifestyles, even our identities.

Edited from a live seminar, this audio seminar presents a complete day of training and transformational experiences of this new metaphoric approach to awareness, change, and personal and professional development. Also included are follow-up interviews with two participants whose lives changed dramatically as a result.

Listen to a Sample

Program Includes:

Metaphors and the Mind 

How unconscious metaphors determine our desires, values, beliefs and identities.

Discovering Operating Metaphors Part 1

How to recognize an individual or company’s Operating Metaphors from ordinary language.

Discovering Operating Metaphors Part 2

How to recognize an individual or company’s Operating Metaphors from personal possessions, actions or lifestyles, and appreciate its importance.

Iconic Change

Processes to clarify, enrich, or totally transform your Operating Metaphors for fuller and more satisfying experiences in your relationships, work and life.

What People are Saying

How often does someone offer you a key to the door of subjective experience? Charles Faulkner’s Metaphors of Identity is just such a key.

David Gordon

Co-Developer NLP; author, Therapeutic Metaphors

One secret to personal growth is to change the metaphors you live by. These clever, excellent tape sets offer clear, effective techniques to recognize and change the story lines that drive you.

Thomas Condon

Co-Director Multi-Evocation

A stunning look at metaphors and their relationship to everyday life. Grasp their profound meaning from these seminars on tape.

The Book Reader


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